Retail's Change Manifesto: Six Critical Steps to an Enterprise that Thrives on Disruption

As technological, geopolitical, legislative and consumer disruption permeates all areas of life, retailers are being forced to take a hard look at what they sell, where and how they sell and to whom they sell. Our goal with this manifesto is to help you embark on this process by identifying, defining and investigating the hallmarks of retail enterprises that have learned to enthusiastically embrace disruption.

Aptos and Retail TouchPoints have partnered with many retail thought leaders who have shared best practices for creating enterprises built for change. We've compiled their insights into a monthly podcast series, interactive iPapers and other resources to help get you started on your journey.


Episode 06: Secrets to Developing Tech DNA

In our final episode of the series, we interview John Hazen, Chief Digital Officer at Boot Barn. From his inauspicious start running e-commerce after being “discovered” on his skateboard in the company parking lot, John has become an omnichannel thought leader in luxury fashion and apparel. He explores how to change the culture of a company by embedding technology from the get-go and instilling a “fail fast” mentality to create momentum for change.

 Episode 05: Foster an Innovation Mindset

We’re joined by Scott Emmons, CIO at Memomi, where he oversees digital mirror and AR/VR experiences, managing their integration with brand and retail clients. Previously, he founded the innovation lab at Neiman Marcus Group, using it to elevate technology innovation to become a core value at the company. Scott explains how to foster an innovation mindset and create real, lasting value for customers despite the typical pitfalls.

Episode 04: Scale Globally, Connect Locally

In this episode, we’re joined by Terry Toland, an associate at A.T. Kearney’s Global Business Policy Council. He offers his expert opinion on how retailers can effectively scale their business by connecting locally with a variety of new customers, touching on how the shift from globalization to multi-localism is forcing brands to reconsider the way they operate in other countries.

Episode 03: How to Create Irrational Loyalty

We’re joined by Deb Gabor, a leading expert on branding; she is an author and founder of Sol Marketing, a consultancy that has led successful strategy engagements for various global and digital brands. She provides her commentary on how retail brands can not only find their ideal customer archetype, but more importantly, create a brand relationship that authentically connects to that customer to build long-lasting, irrational loyalty.

Episode 02: Building a Digital-First Brand

Jeff Fromm, an international speaker on youth culture trends, shares what brands need to do first, before even thinking about digital, to make sure digital communications are relevant and authentic. He explores what it takes to reach those elusive digital-native Millennials and Gen Z’s and covers several brands who are doing it right—and some who have missed the mark—in their efforts to market to today’s consumers who demand more from the companies they do business with.

Episode 01: Creating an Element of Surprise to Delight Your Customers

In this episode, Gabriela Baiter, Founder and Creative Director of Whereabout Studio, an agency that helps brands design compelling experiences through pop-up and permanent store locations, explores several examples of innovative companies that are creating customer delight on each step of their customer journey.

Other Resources

Aptos ONE

Learn how Aptos ONE can help get you started on your journey to create an enterprise built for change. A new microservices platform designed to help retailers like you deliver the fluid and unpredictable journeys that today’s shoppers demand. Or contact us to schedule a call with one of our experts.


Future of Retail

Our industry experts, client representatives and thought leaders spend a lot of time observing, analyzing and documenting experiences, trends and technologies that they believe have the potential to help define the future of retail. We've compiled multiple resources on this page to help you understand how the future of retail will take shape.

Built for Change 

Retail's Change Manifesto: Six Critical Steps to an Enterprise that Thrives on Disruption


The interactive guide and workbook that started it all. Learn about the six critical steps you need to take to build an enterprise that thrives on disruption.


IDC MarketScape Report


In this report, IDC evaluates several enterprise software vendors according to their successes in designing, developing, installing, configuring and maintaining the evolution of a retail commerce platform.


The Aptos Approach to Microservices


This white paper explains the general architectural principles of microservices and how Aptos has applied six key principles in our approach to a microservices architecture.