Retail's New Last Mile

Retail's New Last Mile: A New Opportunity (or Mandate?) for Experience Innovation

The global pandemic has enticed shoppers all around the world – in all retail categories – to dramatically shift their shopping behaviours. Shopping journeys – particularly the “last mile” of the journey have seen dramatic changes. Store pickups are way up, click and collect is way up. Ship from store is way up. Contactless – a term barely used six months ago – is now a mandate for many consumers.

This new Aptos iPaper looks at emerging trends in the new last mile of the shopping journey and makes a case for investing in experiences that help differentiate your experiences. We analyse fast-changing global consumer shopping patterns, emerging best practices and examples of new last mile experiences that are connecting with consumers all around the globe.

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