Are your marketing and pricing teams aligned?

Our recent retailer survey suggests not.

When it comes to creating a strong price perception in the eyes of consumers, there's nothing so critical as a cohesive approach to pricing decisions across the organisation.

And yet, new data shows there is a disconnect between the two teams that have perhaps the most influence on consumer perception: the marketing team, and the pricing / merchandising team.

When these teams are misaligned, it can lead to costly mistakes like ineffective promotions, conflicting measures of success, and differing views on top strategic priorities.

This report dives further into the specific pricing strategy elements where the misalignment is most prominent, as well as explores what could be causing the disconnect and how retailers can work to build better unity across the two key business areas.

Download your free copy to learn more.