Experts reveal ways to find competitive advantage through the merchandise lifecycle

In 2020, retail assortment planners and merchandisers had to respond to extreme demand shocks. Shopping largely shifted online. Category spending changed rapidly. Consumers broke brand loyalty due to price, accessibility and convenience.

But how will these immediate behaviors impact long-term strategies, and how can retailers find competitive advantage as the industry continues to adapt to this massive disruption?

We asked five retail experts to share their top recommendations for new ways to differentiate and thrive in a post-pandemic landscape. 

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Inside you'll find:

  • Key takeaways from top retail experts
  • Why evaluating every aspect of the product lifecycle has become more important than ever
  • How agile supply chain operations and last mile delivery are now key differentiators
  • And more!

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