A hot sauce shop staffs sommeliers; a skate shop hosts art exhibits; a record shop doubles as a concert venue; a shoe boutique carries only shoes expressly suited for the rigors of a life spent pounding the pavement. The tiny neighborhood of Williamsburg, in the heart of Brooklyn, New York, has become a veritable Petri dish of experiential retail outposts. Retailers of every size and in every vertical can learn from these experiences.
Join Laura Davis-Taylor and Ed King, Co-founders and Principal Consultants of the HighStreet Collective and Dave Bruno, Director of Retail Industry Insights at Aptos, as they recap the highlights of the intriguing and educational tour of Brooklyn’s experiential retail success stories during our recent Thinking Retail Forum in New York. They will share insights into several of the most intriguing experiences and they will examine the critical challenges retail executives face as they attempt to adapt their assortments and their experiences to meet the demands of the Experience Era.
During the conversation, our panel will cover:
- best practices and real-world examples of re-thinking the role of the store
- key issues that must be addressed when re-allocating floor space for experiences
- obstacles that must be overcome to develop assortments that leverage and align to experience strategies and appeal to an ever-diverse and selective customer
Date: December 11 | 1-2 PM ET
Speakers:
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Dave Bruno
Director of Retail Industry Insights
Aptos
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Laura Davis-Taylor
Co-founder and Principal Consultant
HighStreet Collective
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Ed King
Co-founder and Principal Consultant
HighStreet Collective
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